Business Messaging Strategy & StoryBrand Framework
Clarify Your Message, Connect with dream clients and grow with ease
Messaging That Connects Instead of Confuses
If you’ve ever poured your heart into your business and still felt like your words were landing flat, you’re not alone. Many purpose-led business owners feel like they’re shouting into the void—working so hard to get seen, but not getting the traction they hoped for.
Your clients aren’t ignoring you because your work isn’t valuable. They’re tuning out because your core message isn’t clear. And without a strong brand messaging strategy, the right people won’t hear what you really offer.
✨ That’s where the StoryBrand framework comes in. It’s not just another marketing fad—it’s a structured way to align your message with your ideal client so you attract the right people and build lasting trust.
👉 Ready to start clarifying your message? Grab my free 3-Step Magnetic Messaging Formula
. Or, if you’re ready to go deeper, explore my Messaging Magic program
—designed for $200k+ business owners who are ready to refine their message and scale with alignment.
Why Most Business Owners Struggle With Their Core Message
Let’s be honest: most of us were never taught how to communicate the real value of our work. Instead, we fall into traps like:
- Talking too much about ourselves.
- Using jargon instead of plain, human words.
- Offering “all the things” without a clear throughline.
- Mixing content marketing tactics without strategy.
These mistakes leave your dream clients confused instead of captivated.
I break this down more in 5 Messaging Mistakes That Are Losing You Clients. Once you spot the patterns, you’ll never unsee them.
The StoryBrand Framework: Building a StoryBrand Brandscript
When you confuse, you lose. When you clarify, you connect.”
Created by Donald Miller, the StoryBrand framework is a proven way to bring clarity. At its heart:
- The customer is the hero of the story.
- You are the guide who offers a plan.
- The brandscript is your roadmap for every piece of communication.
I use StoryBrand because it gives business owners a practical, repeatable brand messaging framework. It aligns perfectly with your brand positioning statement—the one line that shows exactly how you help your audience win.
If you’d like a deeper dive, check out my Business Made Simple: Donald Miller Review.
🎧 Or explore the full Inner Business Podcast hub where I share both strategy and soul for entrepreneurs.
Discomfort as a Catalyst for Growth
Here’s something most marketing coaches don’t tell you: working through StoryBrand can feel uncomfortable.
- It might highlight where your business isn’t aligned.
- It might show you’ve been chasing the wrong target audience.
- It might bring up impostor syndrome or doubts.
But this discomfort is actually a catalyst. It’s how you refine your brand positioning, discover your authentic brand voice, and begin to attract the clients you truly want.
I share more about this in What Your Business is Trying to Teach You and Why a Soul-Led Business is the Key to Sustainable Success.
From Ideal Client to Dream Client: Knowing Your Target Audience
It’s one thing to describe your ideal client on paper. It’s another to consistently attract your dream clients—the ones who value your work and stay loyal.
To bridge the gap, you need:
- A clear brand messaging strategy that resonates with your target audience.
- A strong brand positioning statement that captures your unique value.
- Messaging that’s consistent across digital marketing, content marketing, and SEO.
For practical steps, explore Google My Business Explained: Call in Those Clients and Sales vs Marketing: Why They Need Each Other.
Not sure how clear your own messaging is? Take the quick Messaging Clarity Quiz and find out.
Finding Your Authentic Brand Voice (and Message Strategy)
Your brand voice is what makes your message feel like you. It’s how your audience recognises you and builds trust.
Unlike a one-off advertising message strategy, your brand voice is a long-term asset that carries across your blog posts, podcast episodes, YouTube videos, and social media.
If you’re curious about how alignment and messaging meet, I share more in Align Your Business with Purpose.
StoryBrand in Practice: Client Transformations in Digital Marketing
Let’s make this real.
One of my clients, Love Your Guts, was struggling to get traction. Their offers were solid, but their messaging was scattered. Using the StoryBrand framework, we built a new brandscript and clarified their core message. Within weeks, they were booking over 40 clients per week.
This is what happens when you stop throwing random digital marketing tactics at the wall and instead root everything in a clear brand messaging framework.
For more inspiration, read:
Community, Connection & Support
Messaging clarity doesn’t just happen in isolation—it happens when you’re in spaces that support your growth.
- If you’re local, explore the Soulful Business Circle – Seaford, a monthly gathering for reflection and aligned action.
- If you’re craving accountability, the Business Growth Circle is an online place to connect with other entrepreneurs on the same path.
Because the truth is: the clearer your message, the more powerfully your community grows with you.
Bringing It All Together: Your Brand Messaging Strategy
In today’s crowded market, clarity is your superpower. When your brand messaging strategy is rooted in StoryBrand and aligned with your intuition, you:
- Speak directly to your dream clients.
- Build trust and credibility fast.
- Stop wasting time on misaligned opportunities.
- Use SEO and content marketing with purpose instead of guesswork.
👉 Explore more episodes on the Inner Business Podcast
👉 Watch the YouTube Playlist: Build a Message That Attracts Clients
👉 Grab the free 3-Step Magnetic Messaging Formula
👉 Try the Free Meditation: Visualize Your Dream Business
👉 Join the Goal Setting Online Course
👉 Explore Messaging Magic for $200k+ businesses ready to refine and scale
👉 Or book a clarity call with me if you’re ready to align your message today.
Frequently Asked Questions
What is the StoryBrand framework and how does it work?
The StoryBrand framework, created by Donald Miller, is a powerful way to simplify your message. It helps you stop overexplaining and instead position your customer as the hero, while you step into the role of guide. Using a brandscript gives you a clear plan so that every word you write—whether on your website, socials, or in an email—points back to your core message. This isn’t about clever marketing; it’s about clarity that builds trust and connection.
How can I identify my ideal client?
Start by really listening. Your ideal client isn’t just a demographic profile; they’re people with real challenges, hopes, and values. Pay attention to the clients you’ve loved working with most—what do they have in common? Use surveys, conversations, or even journaling after client sessions to capture insights. Once you’ve got a clear picture, your brand messaging strategy can shift from broad and scattered to laser-focused, speaking directly to those dream clients you want more of.
What are common mistakes in brand messaging?
The biggest mistake? Making your message about you instead of your customer. Others include:
- Using jargon or fluffy language that confuses.
- Sharing everything you offer instead of one clear transformation.
- Having different messages across platforms (website says one thing, Instagram another).
I go deeper into this in 5 Messaging Mistakes That Are Losing You Clients. When you simplify and focus on clarity, your message finally lands.
How does discomfort contribute to business growth?
That “ugh” feeling when you work through your messaging? It’s a sign you’re on the edge of breakthrough. Discomfort often reveals where your brand positioning isn’t aligned or where you’ve been chasing the wrong target audience. Instead of resisting it, lean in. On the other side is a clearer, more authentic brand voice—and messaging that finally attracts the right clients with ease.
What role does SEO play in brand messaging?
Think of SEO as the bridge between your content marketing and your dream clients finding you. You can have the best brand messaging framework in the world, but if no one sees it, it won’t move your business forward. By weaving in keywords your clients are already searching for, you’re making it easier for them to discover you, trust you, and take action. SEO doesn’t replace good messaging—it amplifies it.
How can I maintain consistency in my brand voice across different platforms?
Clarity creates consistency. Once you’ve nailed your brand positioning statement and core message, use them as your compass. A simple style guide—your tone, words you love, phrases you avoid—keeps everything aligned. Whether it’s you or a team member creating content, that guide helps ensure your brand voice feels the same on your website, podcast, or social media.