Why Your Business Goals Fail

Why Business Goals Don’t Work (Even When They’re SMART)

If you’ve ever asked yourself why your business goals fail, even when they tick every strategic box, you’re not alone.

SMART goals, KPIs, vision boards; they all look great on paper.  But if they’re rooted in pressure instead of true desire,
or disconnected from how you actually feel, they won’t stick.

In fact, they can leave you exhausted, confused, or chasing success that doesn’t feel like success at all.

They work really, really hard, they’re feeling quite burnt out, but they hit that goal… and it doesn’t feel good.

Your Body Knows When a Goal Is Off

You might not realise it, but your nervous system is always responding to your goals.

Whether it’s a subtle clench in your chest or a full-body sigh, these cues matter.
If your business goal feels like a threat — even subconsciously — your body will resist it.

You’ll procrastinate, burn out, or give up… and then blame it on lack of motivation.


But it’s not about motivation. It’s about safety, alignment, and trust.

The truth is: your body often knows something’s off long before your brain catches up.

Illustration representing the pain and frustration of goal setting that doesn’t work, featured in Biz Coach Selena’s blog on why goals fail.
When you've tried every goal-setting method but still feel stuck - your body is trying to tell you something important.

The Key to Setting Business Goals That Stick

The real key to setting goals that actually stick isn’t more planning..

it’s embodiment

When you feel the goal before you chase it, you’re activating a different kind of motivation:
one rooted in clarity, safety, and alignment. Your nervous system gets on board,
and you’re no longer forcing your way forward ; you’re pulled toward the outcome with flow.

In my workshops, we use tools like visualisation, sensory cues,
and intuitive check-ins to explore what success actually feels like before you commit to the goal.

When your body already knows the feeling of achieving it, you stop working against yourself.

They already know what that goal feels like — before they’ve even started.

Join the Workshop: Set Aligned Goals That Feel Good

If this conversation has you nodding along, it’s time to go deeper. In myupcoming workshop on July 15,
we’ll work together to create goals that feel safe, exciting, and truly aligned.
Whether you’re scaling your business, launching something new, or just craving clarity — this space is for you.

Can’t make it in person? I’ve got you. You can join the waitlist for the online version of the workshop,
and I’ll let you know as soon as it opens. Either way, you’ll learn how to set goals your whole system can say yes to,
and build momentum from a place that feels good.

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