Why Your Business Goals Fail
- 7 Minute Read
Why Business Goals Don’t Work (Even When They’re SMART)
If you’ve ever asked yourself why your business goals fail, even when they tick every strategic box, you’re not alone.
SMART goals, KPIs, vision boards; they all look great on paper. But if they’re rooted in pressure instead of true desire,
or disconnected from how you actually feel, they won’t stick.
In fact, they can leave you exhausted, confused, or chasing success that doesn’t feel like success at all.
They work really, really hard, they’re feeling quite burnt out, but they hit that goal… and it doesn’t feel good.
Selena Woodward
Your Body Knows When a Goal Is Off
You might not realise it, but your nervous system is always responding to your goals.
Whether it’s a subtle clench in your chest or a full-body sigh, these cues matter.
If your business goal feels like a threat — even subconsciously — your body will resist it.
You’ll procrastinate, burn out, or give up… and then blame it on lack of motivation.
But it’s not about motivation. It’s about safety, alignment, and trust.
The truth is: your body often knows something’s off long before your brain catches up.

The Key to Setting Business Goals That Stick
The real key to setting goals that actually stick isn’t more planning..
it’s embodiment
When you feel the goal before you chase it, you’re activating a different kind of motivation:
one rooted in clarity, safety, and alignment. Your nervous system gets on board,
and you’re no longer forcing your way forward ; you’re pulled toward the outcome with flow.
In my workshops, we use tools like visualisation, sensory cues,
and intuitive check-ins to explore what success actually feels like before you commit to the goal.
When your body already knows the feeling of achieving it, you stop working against yourself.
They already know what that goal feels like — before they’ve even started.
Selena Woodward
Join the Workshop: Set Aligned Goals That Feel Good
If this conversation has you nodding along, it’s time to go deeper. In myupcoming workshop on July 15,
we’ll work together to create goals that feel safe, exciting, and truly aligned.
Whether you’re scaling your business, launching something new, or just craving clarity — this space is for you.
Can’t make it in person? I’ve got you. You can join the waitlist for the online version of the workshop,
and I’ll let you know as soon as it opens. Either way, you’ll learn how to set goals your whole system can say yes to,
and build momentum from a place that feels good.
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⏱️ TIMESTAMPS
00:00Why goals fail even when they look perfect
00:35The signals your body sends about misaligned goals
03:15Why misalignment leads to burnout
04:30How your nervous system blocks your goals
06:10How I help clients embody their goals
07:20 What a goal that feels good actually looks like