The Golden Thread of Aligned Business Messaging
Is "messaging" really just about marketing?
If you’ve already built a successful business turning over $100K or more (go you!), you might believe your messaging is working just fine. After all, you’ve come this far! But when you’re ready to scale, that’s when misaligned messaging can start holding you back. It’s easy to think messaging is just about marketing—but if your business message isn’t aligned with your purpose, you could be missing out on even greater growth.
Why Misaligned Messaging Puts Your Growth at Risk
I get it—you’ve put a lot of effort into building your brand and refining your marketing. But when your message isn’t showing up consistently across every part of your business—like your sales processes, hiring decisions, or even your day-to-day actions—that’s when things can fall out of alignment. Customers pick up on this inconsistency, and it can lead to mistrust. To really scale past $100K, you need your message to be the golden thread that runs through everything.
The Golden Thread of Aligned Messaging
The key to unlocking your next level is aligned business messaging—not just in your marketing, but in every aspect of your business. When your message is integrated into sales conversations, leadership decisions, and how you interact with your team, it becomes the foundation for growth.
Over the next four episodes, we’ll explore how to weave your message into every part of your business so that customers trust you, your team is aligned, and you can scale without missteps.
Is Your Aligned Business Message Integrated Across Your Business?
Ask yourself: Where in your business is your message showing up inconsistently? Is it only in your marketing? How would your business change if your message were fully aligned with your sales process, leadership, and the critical actions of your business? When the golden thread of messaging runs through everything, your business moves in harmony.
Tune in to this week’s episode to learn more!
🎧 In this episode you will hear...
0:00– What is the Golden Thread in Business Messaging?
3:38– Is Business Messaging More Than Just Marketing?
4:56– How Does the Golden Thread Impact Your Business?
8:49– Why Should Your Message Align with Sales and Systems?
10:20– How Can Clear Messaging Build Trust and Increase Revenue?
12:09– What is Money Trauma, and How Does It Affect Your Business Messaging?
13:22– How Can You Use Metrics to Measure the Impact of Messaging?
14:16– How to Weave the Golden Thread into Your Business
15:13– How Can You Get Involved and Join Selena’s Event on October 15th?
🥡Key Takeaways for Scaling with an Aligned Business Message
- Aligned business messaging needs to go beyond marketing—it should be woven into sales, leadership, hiring, and all critical business actions.
- A consistent message builds trust not just with your customers but also with your team, helping you lead with clarity.
- Misaligned messaging can put customers off and lead to friction within the business, costing you time and money.
- Combining strategy and intuition creates a powerful alignment that drives business growth beyond six figures.
Rate, Review and Follow
If you enjoyed this episode of “Inner Business,” please consider rating and reviewing my show! Your support helps me reach more entrepreneurs, especially women like you, and guide them toward achieving business succes
How to Rate and Review on Apple Podcasts:
- Click here to go to our podcast page.
- Scroll to the bottom.
- Tap to rate with five stars.
- Select “Write a Review” and share what you loved most about this episode!
How to Rate and Review on Youtube:
- Click here to go to our podcast page.
- Hit the Subscribe button next to the podcast logo.
- Find your favourite episode and give it a like.
- Leave a comment to me know how it landed with you.
Your feedback means the world to me and helps others find the podcast too. 🥰
Further Reading
Mentioned in this episode...
- Sign up for my free event: Align Your Business with Purpose – October 15th
- Revisit past episodes with insightful guests like Brian Rump, Sue Guiacobe, and the two Johns at selenawoodward.com/podcast
- Struggling with money mindset? Check out the episode on money trauma at selenawoodward.com/015
- 009: From Doubt to Purchase: Guiding Customers with the StoryBrand Plan
- 014- Why Traditional Marketing Strategies Might Be Holding You Back
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
Recommended Resources
- 🧑🏭 Align Your Business with Purpose:Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple