Lead with Soul: Align Your Business with Your Higher Purpose

Are you ready to lead with soul — or are you still chasing strategies that leave you feeling out of sync? In this episode, I’m joined by Jennifer Regular, Sacred Leadership Guide and host of the Awaken and Ascend podcast. Together, we explore what it truly means to align your work with your higher purpose. You’ll hear why leading from within can unlock more clarity, more energy, and a greater sense of flow in your business — without sacrificing strategy or success.

What Soul-Led Leadership Means for Your Business

If you’ve been craving more meaning in your work, this is where it begins. Leading with soul means honouring your inner wisdom instead of defaulting to external expectations. Rather than ditching strategy altogether, it’s about letting your values, energy, and intuition guide the way you lead, create, and make decisions. In this conversation, Jennifer unpacks how sacred leadership begins with reclaiming your power. She explains why giving yourself permission to show up fully — and trusting that your presence is enough — is the first step to real alignment.

You are meant for this world... Free your spirit to direct the life you’re meant to live.”

Self-Leadership vs Societal Conditioning in Business

But even when you know you’re meant for more, it’s not always easy to follow that inner pull. We’re taught to perform, to conform, and to chase the next achievement — yet self-leadership asks us to pause and question all of it. In this part of the episode, Jennifer shares how she shifted from seeking external validation to trusting her own internal guidance. Together, we explore how societal expectations can quietly dim your light, and why reclaiming your own rhythm, voice, and truth is a radical act of leadership.

“Are you being led by society… or by your self?”

Jennifer Regular, guest on the Inner Business Podcast, sharing insights on building a soul-led business with Selena Woodward.

Pass-I-On : Soul-Led Business Success Tips

“That ‘I’ is your soul’s expression of what you’re here to pass on in this lifetime.”

Once you start tuning into your own voice, the next question becomes: what are you here to express? Jennifer offers a powerful reframe of the word passion — breaking it into “pass-I-on.” Suddenly, passion becomes more than just enthusiasm. It becomes your soul’s message, the energy you’re here to pass on. During this part of the episode, we talk about how burnout often stems from pouring your energy into the wrong things, and why rediscovering what lights you up (just for you) is a vital part of building a soul-led business.

Burnout vs Replenishment: Soul Care in Business

But even with clarity around your purpose, it’s easy to fall into old patterns of overgiving. Not all burnout comes from doing too much — sometimes, it comes from doing too much of what drains you. In this part of the conversation, Jennifer unpacks the difference between surface-level self-care and deeper soul care. We explore how constant output, people-pleasing, and over-efforting can pull you out of alignment, and why replenishing practices (like rest, joy, and ritual) are essential for a truly sustainable business.

“LOVE is lots of vital energy. When you operate from love, you generate energy — not drain it.”

How to Integrate Intuitive Decision-Making with Business Strategy

So how do you take action without forcing it? When strategy starts to feel forced or frantic, it’s often a sign you’ve unplugged from your inner guidance. Jennifer reminds us that intuition is not the opposite of strategy. It is the foundation. In this part of the conversation, we talk about what it really means to make aligned decisions, even when the numbers say “wait.” You’ll hear how to recognise when something is out of sync, and why pulling back (like a bow and arrow) can be the most strategic move of all.

Intentional Living for the Awakened Leader

To close out the episode, Jennifer introduces her audio bundle, Intentional Living for the Awakened Leader — a practical invitation to lead from your sacred centre. We discuss how simple daily practices can help you reconnect with your values and bring more presence into your business. From lighting a candle before checking your to-do list to starting your day with a grounding ritual, this kind of intentional leadership supports not just what you do, but how you feel while doing it. When you show up with clarity and connection, your impact expands naturally.

Ready to lead with soul in your own business?

This conversation with Jennifer Regular reminds us that aligning your business with your higher purpose is not about choosing between strategy and intuition. It’s about allowing them to work together. Whether you’re feeling burnt out from chasing the wrong strategies or you’re ready to embrace more authentic leadership, the path forward begins by reconnecting to what truly lights you up.

If you’re ready to explore how soul-led leadership can transform your business strategy, I’d love to support you. Book a free strategic call and discover what’s keeping you stuck — and where your business is ready to grow with more alignment and ease.

Skip to the Part You Need

00:00Welcome + Meet Jennifer Regular

00:35What is Sacred Leadership?

02:00The Calling to Lead From Within

05:15Permission to Be Your Authentic Self

08:50The “Pass-I-On” Reframe of Passion – so good!

11:30When Passion Leads to Burnout

16:00Soul Care vs Self-Care

27:10Strategy Through Intuition and Alignment

37:30Introducing Intentional Living for the Awakened Leader

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