Messaging That Attracts Clients – Fill Your Books
- 7 Minute Read
The Messaging Shift That Attracted 40+ Clients
She really wanted messaging that attracted the right clients. A business with full books. She couldn’t understand it, she had the skills. The results. A clear offer and years of experience behind her. But she hadn’t even built her website yet–because something still felt off. But the clients weren’t coming–and deep down, she was starting to wonder if something was wrong. What we discovered together was that it wasn’t her work or her offers–it was her message. It wasn’t connecting.
She’d spent years learning her craft. She was amazing at what she did. But her message? It focused on the science--not the results. And that was costing her."
This is episode three in a mini series called “Build a Message That Attracts Clients“. As part of the Inner Business Podcast, in this episode you’ll see how one shift–combining strategy and soul–led to over 40 clients a week. No ad spend. No burnout. Just clarity that resonated with the people she was meant to serve. The messaging that this business owner craved. The messaging that attracts clients.
What Most Business Owners Get Wrong
A lot of business owners think the problem is their pricing, their branding, or even their social media strategy. But often, it’s messaging that holds everything back.
Messaging that attracts clients isn’t about fancy language or clever taglines. It’s about clarity. When you’re not saying the right thing–in the right way–you can feel like you’re shouting into the void. And the truth is, even the most beautiful website won’t convert if your message doesn’t connect.
Why Messaging Matters More Than You Think
In Episode 31, I walk through one of the most powerful transformations I’ve seen in my Messaging Magic program. This client had results. She had passion. But her message focused on the how–not the why.
We used:
StoryBrand to clarify her role and her client’s journey
Oracle cards, meditation, and deep reflection to access intuition and unblock fears
A clear wireframe structure to bring the story to life on her website
Through this process, her voice began to come through more clearly. Every time she returned to the Brand Script, it landed a little deeper. It was more aligned. More her. That’s the power of messaging that attracts clients.
The Real Transformation
This wasn’t an overnight shift. It took a few months for the clarity to settle and for her to fully embody it. But once she did?
Her calendar filled up–over 40 clients per week. Not from a funnel. Not from a massive ad campaign. Just from showing up in a way that felt aligned, confident, and clear.
Her people could finally say, “That’s me. I want that.”
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⏱️ TIMESTAMPS
00:00Intro
00:34Why most messaging doesn’t work
01:25Her story: skilled, but stuck
03:00The internal blocks behind unclear messaging
04:10The Messaging Magic process (StoryBrand + soul)
05:55What changed in her website and socials
07:15The impact: 40+ clients/week
08:40How long the shift really took
10:10What this means for you
11:00What’s coming in Episode 4