Know, Like, Trust isn’t Enough to Boost Sales
Is the Know, Like, Trust Framework Enough to Boost Your Sales?
Many of us have been led to believe that the Know, Like, Trust framework is the secret sauce to increasing sales. After all, if your audience knows you, likes you, and trusts you, the sales should naturally follow, right? Well, not always.
I’ve seen so many beautiful, soul-centered businesses—just like yours—working so hard to build trust with their audience, only to feel frustrated when the sales don’t follow. As I mention in this episode, “They’ve got lots of people in their groups, lots of people on their email list. But the conversion rate of leads is lower than they would like.” Sound familiar? You’re not alone in this.
Why Relying on Know, Like, Trust Feels Safe but May Be Limiting Your Sales
It’s easy to understand why so many of us feel comfortable relying on Know, Like, Trust. It feels like a safe space—one that keeps us connected to our audience, showing up consistently in their lives. As I said in the episode, “If I show up on socials, if I send an Email newsletter, then I’m just constantly front of mind… that is part of the process,” And it is.
But the truth is, while this builds a relationship, it often leaves us stuck. We’re nurturing, but we’re not guiding our audience to the next step. If you’ve felt like you’re doing everything right but still not seeing conversions, it’s time to look deeper.
Know, Like, Trust Isn’t Enough for Sales
Here’s the shift we need to make: moving beyond Know, Like, Trust to a more holistic approach that guides your customers through their entire journey with you. Enter the Commitment Triangle—a framework that goes beyond trust and into action.
As I shared in the episode, “The Know, Like, Trust factor is just one small part of a bigger picture.” The Commitment Triangle leads your audience through three phases: Curiosity, Enlightenment, and finally Commitment. Without these key steps, you’re just gathering followers and fans, but not clients.
TIP: I’m running a FREE EVENT! Want to join me? To dive deeper into how you can implement this, join me at selenawoodward.com/event. Let’s move beyond trust and into committed relationships with your clients.
Ready to Transform Your Sales Beyond Know, Like, Trust? Here’s How!
If you’re ready to take your sales to the next level, it’s time to ask: Am I just building trust, or am I guiding my audience towards commitment? This shift doesn’t have to be scary. It’s about inviting your audience into a deeper relationship with you, one where they’re ready to take action and invest.
Join me for a special session on October 15th, where we’ll look at your marketing strategy and pinpoint where you can take those small but powerful steps toward increasing your conversions. Let’s work together to fine-tune your message so that it resonates at every stage of the Commitment Triangle.
For more immediate tips, check out my post on crafting a clear call to action to make sure your audience knows exactly how to move forward with you.
🎧 In this episode you will hear...
00:00– Why Isn’t ‘Know, Like, Trust’ Boosting Sales? Discover the common misconception that simply using the Know, Like, Trust framework is enough to drive sales.
00:44– How Many Touchpoints Do You Really Need? Learn how 80% of successful sales happen after four or five touchpoints and why follow-ups are essential.
02:05– Why Isn’t ‘Know, Like, Trust’ Converting Leads? Find out why having leads who know, like, and trust you may not always result in higher conversion rates.
03:22– Ready to Improve Sales? Join My Event! Get details on the upcoming event at selenawoodward.com/event and how it will help you refine your messaging.
04:13– What Is the Curiosity, Enlightenment, Commitment Triangle – why does it work? Explore Donald Miller’s Commitment Triangle and why it’s crucial to move beyond Know, Like, Trust for effective sales.
05:55–How to Hook Your Audience with Curiosity Learn how to spark curiosity in your audience and pull them into your message for better engagement.
06:10– What’s the Enlightenment Phase in Sales? Discover how to guide your audience through the Enlightenment phase with proof, authority, and testimonials.
07:38– Why You’re Missing the Commitment Phase in Sales Understand why Know, Like, Trust isn’t asking for commitment and how to implement this final, crucial step.
08:44– How to Make It Easy for Customers to Commit Learn how to optimize your website and messaging to make it easy for customers to take action and commit.
09:17– Are You Just Collecting Followers or Converting Sales? Ask yourself whether you’re focused on collecting followers or turning those followers into paying customers.
10:18– Want to Fix Your Sales Funnel? Let’s Dive In Together Get ready to dive deeper into your sales funnel and messaging at the upcoming
Rate, Review and Follow
If you enjoyed this episode of “Inner Business,” please consider rating and reviewing my show! Your support helps me reach more entrepreneurs, especially women like you, and guide them toward achieving business succes
How to Rate and Review on Apple Podcasts:
- Click here to go to our podcast page.
- Scroll to the bottom.
- Tap to rate with five stars.
- Select “Write a Review” and share what you loved most about this episode!
How to Rate and Review on Youtube:
- Click here to go to our podcast page.
- Hit the Subscribe button next to the podcast logo.
- Find your favourite episode and give it a like.
- Leave a comment to me know how it landed with you.
Your feedback means the world to me and helps others find the podcast too. 🥰
Further Reading
Mentioned in this episode...
Upcoming Event:
- Join the October 15th Session on Messaging & Sales: selenawoodward.com/event
Related Blog Posts:
- The Power of a Clear CTA: Don’t Miss Out on Clients: selenawoodward.com/blog/010-the-power-of-a-clear-cta-dont-miss-out-on-clients
- Attract More Customers with Messaging Magic: selenawoodward.com/attract-more-customers-with-messaging-magic
Podcast Episodes:
- Episode 10: From Doubt to Purchase—Guiding Customers with the StoryBrand Plan: selenawoodward.com/009
- Episode 7: Why Storytelling is Key to Your Business: selenawoodward.com/006
Client Resources:
- Free Business Messaging Assessment: selenawoodward.com/magic
- More about working with Selena
Recommended Resources
- 🧑🏭 Align Your Business with Purpose:Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple