How to guide clients through the decision phase of a sales funnel
The Decision Phase: Where the Client Says Yes or No
You’d think, after all the work you’ve done to grab their attention, nurture their interest, and share your story, your clients would be ready to say a resounding “hell yes” to working with you, right? But the decision phase isn’t always that simple. “A decision is a commitment,” and commitment can be intimidating.
Even if they feel aligned with your offer, this is where hesitation creeps in. Their brains are flooded with questions like, “What if this doesn’t work for me?” or “Do I really have the money for this?” The truth is, their minds are just doing their job—keeping them safe in the familiar, even if it’s not where they want to stay.
Understanding Client Fears During the Decision Phase of a Sales Funnel
I get it—when your clients hesitate at the decision phase, it can feel like all your hard work is being questioned. You’ve shown them how you can help, shared your story, and built trust, so why are they still unsure? The truth is, it’s not about you—it’s about the way our brains are wired.
As I say in this episode, “A decision is a commitment, and commitments can feel scary.” When your clients stand at this crossroads, their minds are designed to keep them safe in the familiar. Even if they want the transformation you offer, their brains are whispering, “This is new, and new might be risky.” Understanding this isn’t just helpful—it’s empowering. It means you can guide them with compassion rather than frustration. It also takes away all of that icky, pushy sales stuff..!
Reframing the Decision Phase: Be the GUIDE in Your Sales Funne
Here’s the thing: this hesitation isn’t just fear or indecision—it’s an invitation. Your clients are asking for reassurance, clarity, and guidance to take the next step. This isn’t about “closing the deal.”It’s about showing up as their guide and illuminating the path forward.
As I mentioned in the episode, “This decision phase isn’t just about someone saying, ‘yes, I’ll buy.’ It’s about them saying, ‘yes, I trust you, and I’m ready to take this journey with you.’” When you see it that way, the pressure melts away, and you step into your role as the guide—someone who provides the tools and confidence they need to move forward.
This decision phase isn’t just about someone saying, ‘yes, I’ll buy.’ It’s about them saying, ‘yes, I trust you, and I’m ready to take this journey with you.’
Learn How to Guide Clients to Say Yes During the Decision Phase of a Sales Funnel
In this episode, we break down the decision phase of your sales funnel and show you how to guide your clients to a confident and aligned “yes.” It’s not about pressure—it’s about creating trust, safety, and clarity.
You’ll discover practical strategies like:
- ⭐ Using testimonials as powerful social proof.
- 💡 Handling objections proactively with FAQs and transparent communication.
- ⚖️ Communicating the stakes to show clients what’s at risk if they stay stuck.
- 🛠️ Simplifying the decision-making process with a clear 3-step plan.
This isn’t just about closing sales—it’s about fostering trust and alignment. Hit play to learn how to make the decision phase of your sales funnel effortless for both you and your clients!
🎧 In this episode you will hear...
0:00 Intro: Why the Decision Phase Matters – Understand why this phase is crucial for your sales funnel.
0:51 The Big Misconception About Decisions – Why clients hesitate and what it means for your business.
2:28 The Psychology of Client Hesitation – How fear and resistance impact decision-making.
4:56 Reframing the Decision Phase – Shifting from selling to guiding with soul-centered strategies.
7:18 3 Powerful Strategies to Build Trust – Social proof, handling objections, and simplifying choices.
10:03 Communicating Stakes Without Pressure – Showing the risks of staying stuck authentically.
13:38 Guiding Clients with Alignment – Using a 3-step plan to make decisions feel effortless.
15:52 Mindful Visualization Exercise – Regulating your energy to show up as the best guide.
18:30 Closing: Your Role as a Trusted Guide – Encouragement to embrace your role with trust and alignment.
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Guide Clients Through the Decision Phase
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