Land Speaking Gigs That Attract Clients: Leisa Reid Interview

Have you been wondering how to get speaking gigs — or even how to get public speaking gigs that actually bring clients into your business? 🎤 Speaking isn’t just about visibility. When you learn how to book the right speaking gigs, you’re not only building confidence as a presenter — you’re also creating a client attraction strategy that helps your business grow.

In this week’s episode of Inner Business, I sit down with speaking coach Leisa Reid to unpack how entrepreneurs can use public speaking gigs to share their message, build trust, and attract aligned clients. You’ll learn how to design your talk backwards, avoid “speaker’s kryptonite,” and even explore when paid speaking gigs are worth it.

👉 Watch the full episode now on YouTube

“You don’t need a big stage to attract clients. Ten people in a room can change your business.”

How to Get Speaking Gigs That Attract Clients

Most business owners think of speaking gigs as something reserved for polished keynote speakers or big-name entrepreneurs. The truth? You don’t need a huge stage or a perfect talk to start. In fact, knowing how to get speaking gigs is less about who you know and more about positioning yourself in the right rooms. Speaking is one of the fastest ways to build trust, share your message, and attract aligned clients — even if there are only ten people listening.

👉 Want to see how speaking can fit into your client attraction strategy? Watch the full episode on YouTube

Selena Woodward speaking at a Microsoft event, featured in blog interview with Leisa Reid about getting speaking gigs that attract clients.
Speaking gigs don’t always mean huge stages. Even a workshop room like this one at Microsoft can open doors to new clients and opportunities.

Overcoming “Speaker’s Kryptonite” in Public Speaking

Even the most confident entrepreneurs can struggle with what Leisa Reid calls speaker’s kryptonite — that nagging inner voice that whispers, “They look bored… you’re not good enough… why are you even up here?” Left unchecked, it can derail your energy and stop your message from landing.

But here’s the truth: those doubts aren’t a sign you shouldn’t speak. They’re an opportunity. Facing public speaking gigs with awareness means you can reframe that fear into fuel. Instead of shrinking back, you learn to see those voices for what they really are: outdated patterns trying to protect you.

When you shine a light on them, their power fades. Speaking becomes more than visibility — it becomes a practice of growth, healing, and stepping into the leader your business needs you to be.

👉 Curious to hear how Leisa helps entrepreneurs face their own “kryptonite”? Watch the full episode on YouTube

Designing Your Talk Backwards: The Key to Client Attraction

Most entrepreneurs pour all their energy into the content of their talk — but forget the most important part: the ending. As Leisa Reid explains, the first slide she looks at isn’t the opening, it’s the last one. Why? Because your talk should be designed with the client attraction strategy in mind.

When you know the call to action you want your audience to take — whether that’s joining your email list, booking a consult, or signing up for your program — you can craft every story, point, and example to guide them there naturally. This isn’t about being “salesy.” It’s about balance: giving generously on stage while also inviting your audience to continue the relationship.

That’s how speaking gigs move from being feel-good visibility moments into real business growth opportunities.

👉 Want to see how Leisa helps entrepreneurs reframe their talks for impact? Watch the full episode on YouTube

How to Get Paid Speaking Gigs (and When They’re Worth It)

It’s easy to assume that the ultimate goal is landing paid speaking gigs. But here’s the truth: if your talk isn’t structured to attract clients, you could be leaving far more money on the table than any speaker fee. Leisa shares how one client realised that retaining just one aligned client was worth six figures — far more than a single honorarium.

That’s why knowing when to say yes (and when to walk away) is crucial. A stage that puts you in front of the right audience can deliver exponential ROI, even if the talk itself is unpaid. On the flip side, paying thousands to “speak for exposure” without the right room, offer, or strategy is rarely a smart move.

The question isn’t if you can get paid. It’s whether the opportunity will move your business forward — through clients, connections, or conversions.

👉 Want the full story on how to decide which gigs are worth it? Watch the full episode on YouTube

Getting Started: Your Next Step to Book Speaking Gigs

If one of your goals this year is to learn how to get public speaking gigs and turn them into clients, start with Leisa’s free tips. You don’t need a giant stage or a perfect talk — you just need clarity on who you serve, the message you want to share, and the first step to put yourself in front of the right room.

Leisa has put together a fantastic free resource to help you take that step. 👉 Grab her 5 Tips to Get More Speaking Gigs Now. It’s the perfect companion to everything we’ve talked about in this episode.

And here’s the thing: when you set aligned goals, you create momentum. Speaking becomes more than a one-off event — it’s part of a bigger business growth strategy that supports your long-term vision. That’s exactly what I help entrepreneurs do inside my Goal Setting Course: take those big dreams (like speaking on more stages) and break them down into achievable, feel-good steps.

So if speaking is on your list this year, don’t just hope it happens. Make it a priority, set it as a goal, and create the plan to follow through.

👉 Ready to put speaking — or any other growth goal — into action? Check out the Goal Setting Course here

Skip to the Part You Need

00:00Introduction – recognising effect‑based excuses

01:20Examples of effect‑based language

03:15How effect steals your time and focus

06:00Reframing “no time” into scheduled action

08:30Setting cause‑based goals you control

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