How to Build Brand Awareness with your Sales Funnel
Building Brand Awareness: Why 'doing socials' Isn’t Enough
Brand Awareness is the first and most critical stage of your sales funnel. It’s the widest part, where you want to reach as many potential clients as possible. There are many ways to create brand awareness: some of us pour hours into crafting social media posts and videos, while others skip that and head straight to face-to-face networking events. Then there are those who focus on business partnerships or speaking at conferences. We each tend to stick to what feels comfortable, often choosing just one path. But here’s the thing—are we even checking if it’s working?
Why Sticking with Familiar Paths Feels Right When Building Brand Awareness
Building brand awareness is challenging, and it’s easy to stick to what’s familiar. After all, we want to feel effective in the time and effort we’re putting in. Staying with the channels and strategies we know—whether that’s social media, networking events, or partnerships—feels like a safe bet. This approach to building brand awareness seems like it should be working, but what if it’s keeping us from seeing where we could truly make an impact?
Expanding Your Brand Awareness: Beyond Just 'Showing Up'
Building brand awareness is just the first part of a four-step journey through the sales funnel—it’s about much more than ‘showing up’ and hoping clients start booking. Are you giving yourself the best chance by diversifying your presence? Showing up in just one place, like social media, or only at in-person events, might be holding you back. Are you taking full advantage of partnerships, speaking engagements, and other channels? And how often do you really stop to check what’s working? Tracking your awareness numbers helps you see what’s resonating and what’s not, so you’re not just casting content into the wind but making strategic decisions about where to put your energy
Call to action
Ready to level up your brand awareness game? Don’t just wonder if your efforts are working—start tracking them with intention. Download our free Awareness Tracker to start gathering insights and see where your brand truly stands. Plus, tune into the full episode for a deep dive into how each stage of the funnel, starting with awareness, can work together to bring in new clients. Let’s make sure every effort counts. Download the tracker and listen to the full episode here!
Awareness Tracker and Reflection PDF
🎧 In this episode you will hear...
0:00 – Introduction: Why Awareness Matters
0:14 – Recap on the Sales Funnel Stages
0:29 – The Four Parts of Your Sales Funnel
0:49 – Awareness and the Importance of Being Seen
1:33 – Looking at Awareness from Two Perspectives
2:00 – Strategic Awareness: Where Are You Showing Up?
3:12 – Self-Awareness: What’s Blocking Your Visibility?
4:30 – Tracking Metrics in the Awareness Phase
5:08 – Story of My Social Experiments with Awareness
6:15 – The Channels That Work Best for My Business
7:10 – How to Choose Channels for Your Audience
8:00 – Expanding Your Reach Beyond Social Media
9:02 – Scenario 1: Procrastination in Content Creation
10:28 – Scenario 2: Avoidance of Showing Up
12:00 – Scenario 3: Overcoming Perfectionism
13:55 – Finding and Confronting Blocks in Your Funnel
15:02 – Journal Prompts for Reflection and Growth
16:45 – How to Book a Call and Learn More
17:00 – Preview of Next Episode: Interest Stage of the Funnel
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Further Reading
Recommended Resources
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