- 7 Minute Read
Fix Your Business Messaging Strategy: 3 Costly Mistakes
Business Messaging Mistakes Cost You Clients
You’ve poured time (and probably a good chunk of money) into building a beautiful website—but without a clear business messaging strategy, even the most polished copy can fall flat. Everything looks the part, but your dream clients? They’re not reaching out.
You’re left wondering: Why isn’t this working?
Here’s the truth: sometimes, your professional polish is the very thing creating distance instead of connection. In this episode, we’re unpacking how to create a business messaging strategy that truly resonates—and converts.
Mistake #1: The Professional Trap
Sometimes your professional polish is the very thing creating distance—not connection.
You’ve been told to look professional. To polish every word, perfect every graphic, and create a sleek brand that “positions” you as an expert. But if your business messaging strategyrelies only on polish and not connection, you might be unintentionally creating distance.
But here’s the problem: in the pursuit of looking legitimate, many business owners accidentally strip their message of the very thing that creates connection—themselves.
I see it all the time (and yes, I’ve done it too). When I first built Edufolios, it looked like a massive corporate brand. Impressive? Maybe. But deeply disconnected.
My clients couldn’t feel me. They didn’t see the passionate educator behind the scenes. They assumed we were some big, faceless company—and they walked away.
Looking “professional” isn’t bad. But if it creates distance, feels exhausting to maintain, or hides your heart, it’s not helping.
It’s hurting.
Mistake 2: The Expert Showcase
It’s easy to get excited about all the amazing things your offer can do.
So you add every feature, every benefit, every detail to your website… hoping it will help someone say yes.
But here’s what actually happens:
Your message becomes a wall of information.
Instead of clarity, your audience feels confused, overwhelmed, and unsure where to start.
This is a common breakdown in many business messaging strategies—it’s not about effort, it’s about too much of it, all at once.
I learned this the hard way. Early in my Edufolios journey, I was so proud of what we’d built that I filled the website with tech specs, features, and clever language.
One sales coach even said, “You just vomited all over me.” And she was right—I had dumped everything I knew, but none of it spoke directly to the person I wanted to help.
Here’s the truth: Confused people say no.
When you try to say everything, you end up saying nothing.
When your messaging requires effort to understand, people will quietly close the tab.
Clear is kind.
Clarity converts.
And your dream client isn’t looking for more.
They’re looking for what matters.
Mistake 3: The Overload
It’s easy to get excited about all the amazing things your offer can do.
So you add every feature, every benefit, every detail to your website… hoping it will help someone say yes.
But here’s what actually happens:
Your message becomes a wall of information.
Instead of clarity, your audience feels confused, overwhelmed, and unsure where to start.
I learned this the hard way. Early in my Edufolios journey, I was so proud of what we’d built that I filled the website with tech specs, features, and clever language.
One sales coach even said, “You just vomited all over me.” And she was right—I had dumped everything I knew, but none of it spoke directly to the person I wanted to help.
Here’s the truth: Confused people say no.
When you try to say everything, you end up saying nothing.
When your messaging requires effort to understand, people will quietly close the tab.
Clear is kind.
Clarity converts.
And your dream client isn’t looking for more.
They’re looking for what matters.
Ready to Take the Next Step?
“Clear is kind.”
When your message is simple, authentic, and focused on your client’s needs, it builds trust, connection, and action.
If any of these mistakes hit home, you’re not alone. And you can fix them.
🎁 Start now with my free guide: The 3-Step Magnetic Messaging Formula.
Here’s what’s inside:
- How to clarify your message for instant connection
- The secret to content that feels authentic and converts
- A step-by-step breakdown to avoid the most common traps
Skip to the Part You Need: Messaging Mistakes by Chapter
00:00 Start Here
00:00 Intro & Common Messaging Pitfalls
00:54 Mistake #1: The Professional Trap
06:00 Mistake #2: The Expert Showcase
10:00 Mistake #3: The Overload Trap
13:00 Final Thoughts & How to Fix It