Messaging That Matched Her Mission—and Met Her Clients
What happened when she went from feeling stuck between worlds to confidently inviting clients into a business that finally felt aligned.
- 7 Minute Read
Results Snapshot
- Dream clients arrive already knowing they want to work with her
- Business feels exciting and spacious—not overwhelming
- Now speaks in a way women deeply relate to
The Challenge
Kirstie had spent years working in clinical spaces—supporting women as a midwife and CAFS nurse—but her work had deepened and evolved into something far more spiritual and transformative. She knew se needed a business messaging framework that could honour this evolution.
She was moving through her clinical expertise and coupling it with shamanic and womb-centred practices to offer something truly unique—an experience rooted in both grounded wisdom and intuitive power.
But her message hadn’t caught up. It still spoke to the past, not the potent version of who she had become. She didn’t need a rebrand. She needed to reclaim her voice with a message that felt intuitively right and strategically grounded—one that could meet her clients where they were and call them gently forward.I was trying to connect the dots between my clinical background and this deeper, more intuitive work… but I couldn’t find the words.
I feel that the problems I was navigating through at that time were really around clarity and voice—how I articulate myself in the world and share the truth of who I’m here to serve. I just wasn't able to put all those pieces together.”
The Transformation
Kirstie’s goal was to find a way to communicate what she did in a way that truly resonated with the women she wanted to help. In her soul, she knew she was being called to support women through a fusion of her clinical midwifery and shamanic healing—but the words didn’t exist yet.
She booked the Messaging Magic Pro package, knowing that by working through her business messaging framework, she could finally step fully into her new role with grounded confidence.
We explored her customers’ emotional, philosophical, and practical needs—uncovering that her original messaging spoke to women who had already made it to the other side of transformation. But what about the ones still searching for hope?
“I realised my head was 10 steps ahead of theirs—I needed to meet them where they were at.”
As we worked through the guide section of her brand script, a deeper shift occurred. Kirstie was standing at the threshold of a new identity—ready to serve, but still finding the language to express it. Subtle resistance emerged—not from lack of readiness, but from the natural discomfort that comes with expansion. Through visualisation, tarot, and intentional reflection, we gently cleared the fog, allowing her to see just how naturally the role of fertility mentor and women’s health guide fit her next chapter.
“It allowed me to trust in this vision… and really step into the truth of who I’m here to be.”
We crafted a brand script that reflected her soul’s purpose and translated it into a DIY Squarespace wireframe. I also supported her with the tech setup of her Calendly booking system—removing friction and letting clients step in with ease.
From that clarity came flow. Her podcast began to pour out with ease—filled with language that felt embodied and alive. Her voice resonated with the right people, who now arrive already feeling seen and ready to work with her.
The Results
Kirstie now has a soul-aligned message that honours both her spiritual calling and her professional legacy.
Her language feels clear, grounded, and resonant. It meets her clients where they are, gently inviting them into the transformation she offers.
And the shift hasn’t just been internal—it’s had a tangible ripple effect.
With her message embodied, her podcast began flowing with ease, attracting the right women—women who now arrive feeling seen, understood, and ready.
She didn’t just gain words.
She gained clarity, confidence, and momentum.
- Her messaging now bridges clinical experience and spiritual depth
- Her website and podcast aligned to speak to the right audience
- Bookings have increased as aligned clients connect through content
- She feels energised and excited—not overwhelmed—by her business
Now I have language that flows… I just speak from the heart and they get it.”
“I just feel this deeper connection to the soul of my business. It has its own energy, its own rhythm—and now I get to bring that to life”
Kirstie Maddocks, Womb Alchemist & Feminine Rebirth Mentor
Tools and Frameworks Used
- Messaging Magic
- Guided Visualisation
- Story Brand Framework
- Tarot & Channelled Insight
- Systems Coaching
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