Clear Messaging for Ideal Clients: Steps to Make Your Message Connect
- 7 Minute Read
Why Clear Messaging Attracts the Right Clients
You know your work creates deep transformation—but if your message isn’t clear, your ideal clients won’t see it.
They might feel drawn to your energy… but confused about how you can help. And if they don’t get it, they won’t take the next step. Not because they’re not ready—but because your message hasn’t shown them what’s possible yet.
In this episode, I’m walking you through the first two steps of the Magnetic Messaging Formula, so you can stop second-guessing what to say—and start building a message that actually connects.
“Until you truly understand what your clients are struggling with —and why they can’t get what they want —your message is just a guess. And a guess isn’t connection.”
Biz Coach Selena
Why Clear Messaging Builds Trust
If you’ve been stuck in over-explaining your modality, your background, or how you do what you do… this part is for you.
Messaging clarity doesn’t start with clever copy. It starts with connection.
Your client’s pain, desire, and the emotional state they’re sitting in right now—that’s where it begins.
Most people skip this part. They rush to describe features or try to sound polished.
But until you slow down and really sit with where your client is—what they’re struggling with, what they’re afraid of, and what they’re longing for—your message will always feel a little off.
This isn’t just research. It’s empathy.
When you meet your clients where they actually are—not where you hope they are—your words begin to land in their heart, not just in their head.
Once that’s clear, you can move into Step 1: writing a one-liner that reflects the transformation you offer. This isn’t a tagline—it’s a truth bridge that invites your clients to take that first step toward working with you.
Real Alignment Starts with These Two Steps
When Kirstie and I began working together, her audience felt intrigued… but lost.
They couldn’t quite grasp what she did—even though they could feel it was powerful.
She had been speaking as though her clients had already walked the journey. But they hadn’t.
Inside Messaging Magic, we used guided visualisation, intuitive tools, and structured frameworks to help her reconnect with her audience—and from that clarity, her voice shifted.
She didn’t just write better copy. She embodied the message.
Her podcast flowed. Her content felt magnetic. And her dream clients started arriving already feeling seen.
That’s what happens when your message reflects both your strategy and your soul.
Magnetic Messaging Resources

This episode is full of practical tools and valuable insights—perfect if you’re ready to reconnect with the heart of your message and start speaking directly to the clients you’re here to serve.
This is your invitation to step into clear messaging that attracts your ideal clients—not with hype, but with purpose, clarity, and a deep connection to the people you’re here to serve.
🎥 Watch the full episode on YouTube to learn the fundamental first steps to transform your messaging—tools you can implement straight away.
📘 Prefer to have it all in one place? Download the 3-Step Magnetic Messaging Formula and start building a message that feels aligned and actually works.