008: Be the Guide Your Customers Need
Feeling Ignored by Your Customers? Here’s Why
You’re working hard on your products and you’re sure that your customers need them and /or your services. You have been so brave. Sharing your retreat, workshops, massage, floristry etc. with them on social media and other channels.
You’re standing there shouting about what you do and why it’s great…
But all you get back in return is silence.
I’ve been where you are, and I understand how it feels to pour your heart into your business and still feel unheard.
Are you the Guide or the Hero of your customers' story?
When it comes to inviting your customers into a story, we know by now that we need to be super clear about who they are and what they want. We also need to delve deep into what’s stopping them achieving their dream, how that feels for them and why it’s just plain wrong!
When you start to talk about your products and services, are you remembering to keep that customer int he story or.. is it ALL EYES ON ME as you work hard to show you know what you’re doing!
We’ve all been conditioned to think that qualifications are the key to gaining trust. But what if I told you that your customers are more interested in knowing if you can truly help them? “I see you. I understand because I was where you were once.”
Stop Shouting into the void. Start connecting with customers
What if we shift this thinking all together? What if we start from a place of empathy instead of authority? Remembering to connect our story with our customers, show them that we understand and then explore how we can help.
In this episode, we dive into the StoryBrand framework, particularly the guide section, where we uncover the magic of truly connecting with your audience. “Lead instead with empathy. That’s right, empathy.” I’ll walk you through how to position yourself as a guide in your customer’s journey, showing them you understand their struggles and can help them move forward.
Learn how to step into your power as the guide in your customers' story.
Join me in this episode of Inner Business, where we explore actionable steps to transform your message and position yourself as the guide your customers need. “I see you. I’ve been where you have been.” Tune in now and join me in an explanation, a meditation and a big deep reflection. Actionable steps you can take right now that will transform how you connect with your customers and call them in.
🎧 In this episode you will hear...
00:00– Intro: Feeling Unheard in Your Business?
00:22– Welcome to Inner Business
01:04– Crafting a Compelling Message
02:03– The Guide Section in StoryBrand
03:08– Leading with Empathy, Not Qualifications
04:01– Understanding Imposter Syndrome
05:24– Keeping the Customer as the Hero
06:16– Using Empathy to Connect
07:49– Crafting Your Guide Narrative
08:45– Example: Star Wars and Yoda’s Story
10:24– 🧘🧘MEDITATION STARTS
12:08– Visualizing the Customer’s Journey
14:03– Reflecting on Your Own Journey
16:01– Connecting Through Empathy
19:08– Embracing Your Role as the Guide
20:05– Moving Forward and Acknowledging Growth
21:07– Calling Customers to Join Your Journey
24:03– Reflecting on the Guide’s Vulnerability
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How to Guide Customers with StoryBrand
Mentioned in this episode...
Why Storytelling is Key to Your Business Success – Discover how storytelling can transform your business and connect deeply with your audience.
Define your Customers’ Problem: Position your Products and Services as the Solution – Learn how to identify and articulate your customers’ problems to position your offerings effectively.
Free Marketing Messaging Assessment – Complete this quiz to get insights into the clarity of your marketing message.
Book a 15-Minute Free Consultation – Schedule a free consultation to discuss how we can improve your business messaging and strategy.
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Recommended Resources
- ✨ Align Your Business with Purpose:Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple