Aligned Business Goals for Better Decision Making
- 7 Minute Read
In this episode of the Clarity Crisis series, we’re diving into what happens when your business goals look good on paper but don’t feel right in your gut.
These hidden forms of self-sabotage keep entrepreneurs stuck in cycles of overthinking, second-guessing, and stalled progress.
I’ll show you how to create aligned business goals using smarter goal setting strategies and a balance of data and intuition, so your decision making in business becomes clear, confident, and sustainable.
Why Numbers Aren’t Enough for Business Clarity
Aligned business goals balance the logic of numbers with the wisdom of intuition. Relying on one without the other leaves you stuck in cycles of doubt or wasted effort.
Many small business owners lean too heavily on spreadsheets, revenue targets, and productivity metrics. These tools matter. But on their own, they rarely create the kind of clarity and sustainable growth that actually feels good. You might hit a milestone and still feel strangely flat, or chase results that look impressive but drain your energy.
Real progress happens when you create aligned business goals — decisions that honour both the data in front of you and the way it feels in your body. Research from Harvard Business Review shows that the most effective decisions come when intuition and data work together — not when one is ignored.
“Remember: Intuition draws on the objective and subjective information you already know — so your gut feel is, to some extent, data-driven” Laura Huang,
If your goals look right on paper but don’t feel right in practice, it’s time to rebalance. For deeper support, explore my Goal Setting Course — a practical system for designing goals you’ll actually stick to.
✨ Reflective prompt: Reflective prompt: Next time you review your goals, ask yourself: “Am I only looking at the numbers, or am I also paying attention to how this feels?”
When Business Goals Look Right but Feel Wrong
When it comes to aligned business goal setting strategies, most entrepreneurs fall into one of two traps:
- ⚖️ All strategy, no soul. The spreadsheets are perfect. The plan is airtight. The numbers make sense. But instead of feeling energised, you feel dread in your gut.
- 💡 All intuition, no structure. The idea lights you up. Momentum builds fast. But without clear strategy or numbers, the energy fizzles — and results stall.
The truth? Neither extreme works. In fact, we may find ourselves in a chaos vs entrepreneur mindset. Instead, real clarity comes when you create aligned business goals that blend data and intuition. Strategy keeps you focused and profitable. Intuition makes sure you stay connected to your purpose and energy. Together, they create goals that are exciting, sustainable, and achievable.
✨ Reflective prompt: Ask yourself: “Does this goal give me energy and make sense on paper?” If the answer is no, it’s time to rebalance.
🎥 Want to go deeper? Watch the full episode of Clarity Crisis on YouTube for stories, strategies, and practices to help you find that balance: Business Goals That Look Right but Feel Wrong? Do This Instead.
Balancing Data and Intuition in Goal Setting
Most entrepreneurs don’t realise that having two sets of data is actually a gift.
On one side you’ve got the numbers: revenue forecasts, timelines, conversion rates.
On the other side you’ve got your body’s signals: that spark of excitement or that sinking feeling in your stomach.
If you only listen to one, you end up lopsided. But when you put them together, you can start asking better questions:
“Why does this look good on paper but feel so wrong?”
“Why does this idea feel amazing but the numbers don’t add up?”
This curiosity is the bridge to creating aligned business goals that actually stick. It’s not about throwing out the plan or ignoring your gut. It’s about tuning into both so you can refine, adjust, and move forward with clarity.
How to Create Aligned Business Goals
The sweet spot for entrepreneurs is when your aligned business goals combine data and intuition. Your spreadsheets confirm the idea makes sense. Your body confirms it feels right. That’s when you’ve found the clarity to set aligned business goals that you’ll actually follow through on.
Creating this balance doesn’t happen by accident. It takes intention, reflection, and the right goal setting strategies. That’s why I created my Goal Setting Course — a step-by-step system to design goals you’ll stick to because they make sense on paper and light you up inside.
🎥 If this resonated with you, I encourage you to keep watching the Clarity Crisis series:
Resources Mentioned
- Clarity Crisis Playlist - Youtube
- Episode 1: Why Smart Entrepreneurs Make the Worst Decisions
- Episode 2: Three Signals You're Sabotaging Your Business Goals
- Join the Soulful Biz Community
- Work With Selena - Book a Breakthrough Session – Clear the unconscious blocks holding back your goals.
- Subscribe on YouTube: Biz Coach Selena – Weekly videos to help you grow an aligned business.
Skip to the Part You Need
00:00 Intro – The Missing Metric in Business Goals
00:27 Why Numbers Alone Won’t Bring Clarity
01:00 Scenario 1: When Goals Look Right but Feel Wrong
02:00 Scenario 2: When It Feels Good but Numbers Don’t Add Up
03:00 How Curiosity Bridges Data and Intuition
04:30 How to Create Aligned Business Goals
Ready to Stop Sabotaging Your Business Goals?
