5 Messaging Mistakes That Are Costing You Customers (Fix Them Today!)
You Believe Your Messaging is Clear, but Clients Aren’t Coming
Are you losing clients because your message isn’t landing right? You might believe that your messaging is clear and you’re doing everything right. After all, you’ve listed out your services, shared your qualifications, and explained what you do. But for some reason, clients aren’t coming, and you’re starting to wonder what’s going wrong. You’re losing clients because they’re just not engaging and it’s hard!
46% of businesses are losing revenue because their message isn’t clear. Is your messaging working for or against you?
Why Your Current Messaging is Causing You to Lose Clients
t’s understandable to think that providing all the details about your services and qualifications will attract clients. However, this approach can confuse potential clients, causing them to feel overwhelmed and unsure of how you can help them. The result? You’re losing clients who don’t see a clear path to solving their problem.
How to Stop Losing Clients with Clear Messaging
In this episode, we dive into how you can stop losing clients by aligning your business messaging with what your ideal customers need to hear. You’ll learn how to position your business as the guide and your client as the hero, ensuring that they understand how you solve their specific problems.
Your messaging should invite curiosity, not confusion. When it's aligned, clients will lean in and want to know more
Want to learn how to fix it?
Ready to stop losing clients and make your business messaging crystal clear? Join my upcoming FREE event, where I’ll coach you through messaging strategies that can transform your business.
Register here.
🎧 In this episode you will hear...
00:00Introduction and Challenge
00:20Common Messaging Mistakes
01:15Why Clear Messaging Matters
02:00Case Study: Kirsty Maddox’s Messaging Transformation
03:45How to Align Your Messaging
05:30Impact of Confusing Messages on Sales
07:40Visualization Exercise
09:15Event Information and CTA
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Next Steps in Messaging Strategy
Mentioned in this episode...
Event Registration Page: selenawoodward.com/event
- Kirsty Maddocks’ Website: https://www.kirstiemaddocks.com/
- Fertility Frequency Podcast: Spotify Link
- Report Mentioning 46% Stat: StoryBrand/SEPIA Report
- Know, Like, Trust isn’t Enough to Boost Sales
- Sales Vs Marketing – Why They Need Each Other
- The Golden Thread of Aligned Business Messaging
Recommended Resources
- Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple
