011: Story Brand Secrets: Final Steps to Prevent Failure and Boost Success
Do you feel manipulative using fear and pain in your marketing strategy?
I get it. As a heart centered business person, you align with the Story Brand philosophy, but you prefer to focus on positive messaging. Messaging that aligns to your values. Fear and pain are just not a part of your vernacular. You like to avoid it at all costs. You are an ethical marketer.
It’s likely that you worry that focusing too much on negative emotions could be seen as you exploiting a customer’s insecurities.
You want them to lean in, not run away!
Your customers definitely appreciate engaging with positive messages and success. Of course they do.
You might have to give your customers a reason to step forward
I totally understand why you feel this way.
- Perhaps experiences with aggressive, pushy marketing tactics have turned you off more than once?
- Maybe you strive to come across as supportive, helping people to grow, and pointing out what’s hurting just doesn’t feel right to you.
- Maybe you believe that your success comes from being authentic and transparent—that customers choose to engage with you because they trust you, not because they were coerced by you.
But what if showing them what’s at stake if they don’t move forward with you is actually a sign of integrity? What if we use the Story Brand framework to highlight what’s at stake, not to manipulate, but to motivate your customers to move out of their comfort zone and into the growth zone?
If you’re here to make a difference, you might have to give your customers a reason to step forward.
Mastering the Balance: How Positive and Negative Stakes Make Your StoryBrand Messaging Irresistible
If you can learn to show your customers what’s at stake in a balanced way, then your marketing message will be even more compelling. That’s why step six and seven of the Story Brand framework are all about the positive and negative stakes.
If you can get the balance right you will increase the chance that you customer will want to work with you.
Imagine that scene in The Matrix where Morpheus offers Neo the Red or the Blue pill. This is what you’re doing. You’re showing them their options and then you’re going to let them choose.
Apply the Final Steps of StoryBrand to Transform Your Messaging
In this episode of The Inner Business Podcast, I’m diving into the final two steps of the Story Brand Framework. Join me as we explore how to strike the perfect balance between the positive and negative stakes in your messaging.
Grab a pen and paper—I’ve got practical tips that you can start using right away. After you’ve tried them out, I’d love to hear your thoughts in the comments below. Together, we can craft messaging that genuinely resonates with your audience and drives real results.
🎧 In this episode you will hear...
00:00 – Introduction and Balancing Positive & Negative Stakes
The video begins with discussing balancing positive and negative stakes in StoryBrand marketing.
01:50 – Welcome to the Inner Business Podcast
Formal welcome and introduction to the episode’s content.
03:15 – Overview of the Story Brand Framework Steps 6 & 7
Discussion of steps 6 and 7 of the StoryBrand framework.
06:21 – Inciting Incident and the Hero’s Choice
Introduction of the concept of the inciting incident and the choices the hero (customer) must make.
10:32 – Understanding the Stakes in Storytelling
The focus shifts to understanding the stakes in storytelling, including positive and negative stakes.
15:05 – Negative Stakes: Addressing the Discomfort
Discussion on why it’s important to address potential failures and discomforts.
20:15 – Positive Stakes: Painting the Picture of Success
The discussion shifts to how positive stakes should be communicated to the customer.
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Further Reading
Mentioned in this episode...
- Messaging Magic: Boost Your Marketing Results – Selena Woodward
- FREE Facebook Community
- Build a Story Brand by Donald Miller
- Story Brand Part 3: Be the Guide your Customers Need
- Story Brand Part 2: Define your Customers’ Problem: Position your Products and Services as the Solution
- Story Brand Part 5: The Power of a Clear CTA
- Story Brand Part 6: Guiding Customers with the StoryBrand Plan
- How Effective is your Business Website?
Recommended Resources
- 🧑🏭 Align Your Business with Purpose: Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple