010: The Power of a Clear CTA | Don’t Miss Out on Clients
CTAs That Convert: Rethinking the Role of CTAs in Authentic Sales
A Call to Action (CTA) is used to guide your customers to take a specific next step, like purchasing a product, signing up for a newsletter, or contacting you. It’s a crucial part of your marketing strategy, serving as the bridge between a customer’s interest and their commitment to your offer.
Do you have them on your website? How about in your social posts?
CTAs act as the bridge between marketing and sales. They help your clients move toward the inspired action you’ve been craving for them. However, 70% of business websites in the US don’t have a clear CTA anywhere to be found.
You’ve spent all this time connecting with your customer and showing them what’s possible with your help. What’s stopping you showing them how to take the first step?
What Makes a CTA Work
Buy Now!’ or ‘Book Now!’ might feel a bit pushy, right Selena? Let’s look at why clarity matters more than pressure.
If you just stood in the middle of the mall and shouted “hey buy something from me now” then yes, I’d 100% agree that that is pushy… maybe even a little creepy.
But… that’s not what you’re doing here my friend
When your marketing is constructed in such a way that you have already taken the time to connect with your clients, to show them you see them and understand their problems. if you stand there, as the guide, and show them what’s possible and they are keen to proceed… then… they NEED you to ask them to buy now. They need to know that you think this is a great idea. They need permission to move into their new best life.
Your Call to Action will work most effectively, when it’s part of a bigger picture. Part of a well crafter brand script.
Can you be Brave enough to ask for the sale?
Yor just a person, standing next to a person, asking them to buy from you….
Just like Love actually… this can feel like a pretty vulnerable thing to do.
What if, despite all the work you’ve done so far, they say “no”?!
What will that mean for you?
This is the moment when you put yourself out there, hoping your clients are ready to take the next step with you. This is where many business owners hesitate, fearing rejection or feeling too exposed.
But here’s the truth: Your clients have a problem that you can solve. YOU are the person who can help them. YOU need to ask them if they’re in.
A Call to Action is not a negotiable thing. It’s essential.
So, in episode 10 of the Inner Business Podcast with Selena Woodward, I’m going to share some tips with you that might help this block slide to the side.
We are going to explore:
- The two types of Calls to ACtion
- Discover where on your website a CTA should go and what it should look like
- Learn the difference between a good CTA and a hesitant one (that won’t work)
- Learn how to bridge the gap between marketing and sales so all this effort you’re making in your marketing turns into more fuel for your business and the lifestyle you deserve.
🎧 In this episode you will hear...
Rate, Review and Follow
If you enjoyed this episode of “Inner Business,” please consider rating and reviewing my show! Your support helps me reach more entrepreneurs, especially women like you, and guide them toward achieving business succes
How to Rate and Review on Apple Podcasts:
- Click here to go to our podcast page.
- Scroll to the bottom.
- Tap to rate with five stars.
- Select “Write a Review” and share what you loved most about this episode!
How to Rate and Review on Youtube:
- Click here to go to our podcast page.
- Hit the Subscribe button next to the podcast logo.
- Find your favourite episode and give it a like.
- Leave a comment to me know how it landed with you.
Your feedback means the world to me and helps others find the podcast too. 🥰
What Makes a CTA Work?
Mentioned in this episode...
- Grab a free meditation from me. You’ll need 15 minutes, some peace and a journal. Don’t forget to share what comes up for you.
- Work with Selena in her Messaging Magic Program
- Take a Marketing Quiz to see how you’re doing
- Storybrand episodes
- Google My Business Explained – Getting your Business on the Map
- Build a Story Brand by Donald Miller
- Story Brand Part 3: Be the Guide your Customers Need
- Story Brand Part 2: Define your Customers’ Problem: Position your Products and Services as the Solution
- Story Brand Part 5: The Power of a Clear CTA
- Story Brand Part 6: Guiding Customers with the StoryBrand Plan
- How Effective is your Business Website?
Recommended Resources
- 🧑🏭 Align Your Business with Purpose:Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple