Define Customers' Problems & Position Products & Services as Solutions
It's Pretty Obvious How My Product or Service Solves My Customers' Problems...
When you developed your products and services you did so because you wanted to solve your customers’ problems and make a real difference to the lives of others. So, of course, you have spent some time thinking about their problems and have created or crafted the perfect solution. Surely, as a result, your product or service speaks for itself.
It’s obvious how your product helps. It has to be.. right?
Are You Seeing Your Product Through Your Own Lens or Your Customers'?
I get it!
When you develop something you really do DIVE DEEP into what your customers needs. You are razer focused on solving your customers’ problems! You’ve spend so long in the weeds with your product that it’s VERY obvious to you what your services does and it’s natural to think that everyone else can see the same thing..
but…
They can’t.
Trust me
and.. chances are, even if they can see it…
they’re not connecting what you’re doing to their own problems… It just doesn’t resonate.
Why Customers Don’t See How Your Product Solves Their Problems
In story brand, we flip the script. Literally. The focus becomes your customers, where they’ve been and what they need. More than that, we spend time thinking about the problems your customer has through three specific lenses:
- External Problem: The tangible issue the customer is facing.
- Internal Problem: The emotional struggle related to the external problem.
- Philosophical Problem: Why the situation is just plain wrong.
It’s through these lens that something magical happens. You start to see your product through the eyes of others. You start to connect with it… and ALL THE GOOD it does in the world… and that feels amazing.
Transform Your Marketing Messaging So Your Customer Sees What You See
In this week’s episode of Inner Business with Selena Woodward, we are diving into the third part of our mini-series on StoryBrand and the section where we go through your customers’ problems with a fine tooth comb.
We are focusing on these lenses and the way we can use them to really connect deeply with our customer and create a message that resonates with them on many levels.
Selena will show you how to use this simple technique to flip how you introduce yourself and your services. She walks you through a process of reflecting on your customers journey and crafting a powerful marketing message that calls more of your ideal clients in.
If you’re feeling inspired and would love her to walk you through this process, then check out Messaging Magic and book yourself in for a free consult.
🎧 In this episode you will hear...
00:00 Introduction 00:47 Who Is Selena Woodward? 01:12 Understanding Your Customer’s Journey 02:25 The Importance of the Customer Problem 03:13 Example: Responding to “What Do You Do?” 06:08 Why Start with the Customer’s Problem 07:22 Three Lenses of Customer Problems 09:49 External Customer Problems 12:14 Internal Problems and Emotional Impact 14:59 Philosophical Problems and Why They Matter 17:10 Example: Edufolios™ and Teaching Standards 19:32 Practical Application: Flowers and Candles 21:20 Aligning Marketing with Customer Needs 24:40 Benefits of Focusing on Customer Problems 27:10 Practical Tips for Implementing StoryBrand 29:42 Conclusion and Next Steps 32:00 Call to Action: Subscribe and Review
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Further Reading
Mentioned in this episode...
- Episode 6: selenawoodward.com/006
- Today’s Show Notes: selenawoodward.com/007
- Recommended Books:
- Brene Brown’s “Atlas of the Heart“
- Mark Brackett’s “Permission to Feel“
- Mood Meter App pdf of emotions
Recommended Resources
- ✨ Align Your Business with Purpose:Work with Adelaide Business Coach Selena Woodward to grow your business authentically. Explore strategies to align your business with your true purpose and achieve success on your terms.
- Visit: Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple