006: Why Storytelling is Key to Your Business Success
Who's the Hero of your Marketing Message?
When it comes to promoting and marketing your products and services, it is only natural to assume that you should start with… well… your products and services. After all, they are the star of the show, right? They come with a number of benefits and features that you just can’t wait to get into the hands of your customers.
If the solution is clear. If we talk loudly about the results. If we make sure it’s obvious why we are the perfect choice for our customer, then they will want to work with us. The marketing will take care of itself.
The hero of this story is clearly my product or services.
What’s the Real Problem in Your Marketing Story?
Take a moment to think about any amazing, binge-worthy story. Whether it’s a Netflix show, a great book or a movie. Think about the Hero for a moment.
They are usually the main character of the narrative. They are the person who has to save the day but.. they never know how to do that by themselves.
Every hero has a problem. An inciting incident that happens that they just can’t get sorted by themselves.
Not story is complete with a bomb that needs difussing, an empire that needs defeating or a guy who just can’t get that girl.
The hero of the story is flawed. They need a guide.
Luke Skywalker needs Yoda. Katniss needs Haymitch. Your customers… they need you.
You are NOT the hero in this marketing story.
You need to position yourself as a the guide.
Now. If you’re the solution. If your product or service helps your customer (the hero) to solve a problem. You’d better get clear on what that problem actually is.
Without doing that, how will you ever position yourself as the solution they’ve been waiting for?
Transform Your Marketing Strategy with StoryBrand
In this epsiode of the INner Business Podcast, Selena Woodward delves deep into how the traditional elements of story can help you craft a marketing message that honours your customer’s journey. Helps them to feel seen, honoured and heard and show them that YOU my friend have the solution they need.
🎧 In this episode you will hear...
00:00– Introduction
00:18– Why Storytelling Matters in Marketing
00:32– Welcome to Inner Business Podcast
00:45– Exploring Business Fulfillment
01:04– Mini Series: Aligning Your Message
01:23– StoryBrand Framework Introduction
01:41– Website Grunt Test Recap
02:18– The Importance of Story in Marketing
02:36– What Kind of Story Do You Need?
02:54– Quote from StoryBrand Book
03:16– The Power of Inviting Customers into a Story
03:35– Reflecting Business Back to Customers
03:55– The Elements of a Compelling Story
04:15– Netflix and Movie Storytelling Analogy
04:56– The Formula for a Compelling Story
05:02– Seven Elements of a Great Story
05:22– Understanding Your Customer’s Journey
06:00– Romance Story Example
06:27– Creating a Problem in the Story
07:04– Customer as the Hero
07:23– Your Product as the Guide
07:56– Compelling Website Copy
08:47– A Paradigm Shift in Marketing
09:27– Making the Customer Lean In
10:16– Romance Story Continued
10:54– Articulating the Customer’s Problem
11:52– Shifting the Narrative
12:20– Connecting with Your Customer
12:48– Reflection Exercise Introduction
13:14– Visualization Exercise
19:29– Gratitude and Acknowledgment
20:00– Reflection Notes for Next Episode
20:23– Next Week’s Episode Preview
21:01– Conclusion
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Further Reading
Mentioned in this episode...
- 005: How Effective is Your Business Website? – Selena Woodward
- Get Building a Story Brand by Donald Miller
Recommended Resources
- Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple