005: How Effective is Your Business Website?
How Hard does your Business Website work for you?
Every business needs a website that is:
- Professional
- Looks great
- Introduces you to customers and shares your story
- Tells customers what you do
Having your own business website means that you are a professional outfit and that helps to build kudos for you and your products/services
My Business Website sends a message that I know what I'm doing...
I can totally understand why that seems important to you. The appeal of a great looking website is strong. First impressions certainly count and, if your website is going to represent you, it better be a good first impression.
There was a time when a website was where you took the information you’d normally place in a leaflet and pop in online. A home page that shares your offerings and who you can be pretty standard.
The thing is. It’s also not all that useful… to you or your customers
What is the purpose of your Business Website?
The purpose of most business websites is to help you collect leads and close sales. These days, it’s rarely the first point of contact someone has with you. They’ve probably seen you on social media, met you at an event or been sent to you by a friend. Your website’s job is to do three things:
- Tell them what you do
- Show them how that will make a difference to their lives
- Show them how to work with you
The main focus of your site shouldn’t be YOU, your services or even the beauty of your design.
The focus should be your customer,their problem,their needs and how you help.
It's all in the connection to customer NOT the style
In fact, studies show that if a website follows some simple rules, it will convert more customers… even if it looks… well… a bit rough around the edges.
This is the first episode in a short series where Selena Woodward is going to explore your website copy.
In this episode of the Inner Business Selena shares some simple questions you can ask right now, about your website. Questions that will get you to see your site in a whole new light. (ooh a rhyme!)
🎧 In this episode you will hear...
00:00:00Introduction
00:00:20Welcome to Inner Business
00:01:01Exploring Customer Engagement
00:02:30Purpose of Your Website
00:03:15Website Ownership and Social Media
00:04:17Inviting Customers into a Story
00:05:18Common Beliefs About Websites
00:06:08Your Website as a Sales Tool
00:07:37Modern Website Expectations
00:08:31Connecting with Customers
00:09:13Learning from Edufolios Experience
00:10:23Using Story Brand Framework
00:11:07Focusing on the Customer
00:12:13Applying Story Brand to Your Business
00:13:00Customer Connection
00:14:15Evaluating Your Website’s Purpose
00:15:28The Grunt Test
00:16:58Information Overload vs Clarity
00:18:20Customer Perspective
00:19:14Inviting Action on Your Website
00:20:05Practical Tips and Free Assessment of your Marketing
00:22:58Upcoming Series Elements
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More Tips for Building an Effective Website
Mentioned in this episode...
- The Marketing Score Card – A free quiz from Selena. The results will give you a report full of advice you can use to evaluate your current site and start making changes.
Recommended Resources
- Free Marketing Messaging Assessment – How clear is your marketing message? Complete the quiz and get some clear insights from Selena.
- Marketing Magic – Work with me to align your message and attract more ideal customers
- Free Business Assessment – Curious about how well your business is flying? This free assessment will give you some unique insights that we can discuss.
- Sign up for Business Made Simple