Craft Messaging That Connects,
Converts, and Grounds Your Business.
Drive Conversions
Turn your Messaging into a powerful sales tools
Engage More Clients
Speak Directly to your audience’s needs
Clarify Your Message
Develop a clear and compelling Brand Script
You Don’t Have a Sales Problem.
You Have a Message That No Longer Fits.
You’ve outgrown your old message.
You’re doing powerful work—transformational work—but when it comes to explaining it, the words don’t flow.
- You ramble. You freeze. You default to something that sounds... generic.
- Your “About” page doesn’t reflect the depth of what you offer.
- And your dream clients? They scroll right past—because the message isn’t landing.
It’s not that you’re unclear—
it’s that your message
no longer fits the business you’ve become.
I just wasn’t able to put the pieces together in a clear way. People were drawn to me, but didn’t understand what I actually did.
I'm Here to Help You Say What You Really Mean
I’ve been there too. I built a six-figure business, but behind the scenes I was overwhelmed and disconnected — constantly tweaking my website, churning out content, paying for ads, and trying every tactic I could find. But none of it truly landed.
What I realised — and what I teach now — is that messaging weaves through everything. Your website. Your socials. Your offers. Until your message is clear, nothing else can truly work.
When I finally aligned my message with my values — using a blend of strategic clarity and intuitive insight — everything changed. Clients understood what I offered. Sales got simpler. Marketing felt like flow, not force.
Today, as a certified Business Made Simple Coach and StoryBrand Guide, I help purpose-driven business owners clarify their message so their marketing clicks, their confidence returns, and the right clients say yes.
🎥 Want to go deeper?
Watch my video on how messaging weaves through everything — from your website to your sales calls.
After working with Selena, I finally have a message that feels clear, congruent—and totally me. I feel more confident and happier about sharing my website now… People say, ‘This is so you!"
Resonate in a way that makes your customers want tosay "Yes" book in buy connect
Most small businesses go through a phase where they are struggling to fill their books or move product as fast as they’d like. You’ve been working hard on your marketing; reaching out on socials, emails and more. Your website looks great, but it just isn’t bringing you customers. You see, the challenge isn’t just in reaching out—it’s in resonating in such a way that compels them to step forward.
Real Clients. Real Results.
🪄Messaging Magic
Here's what we'll do....
When you choose my Messaging Magic package, you can expect to tap into some amazing, tried and tested tools and resources. I will coach you through the story brand framework so that you have the skills and knowledge you need to build a story brand for your products and services.
We’ll also make sure that your message aligns by tapping into your intuition. We will utilize strategies such as visualization to ensure that your message is attuned to your customer. We can also use oracles and tarot and some crystal medicine to guide us to overcome blocks and channel what needs to be said.
Evaluate
Where You're At Now
First, we will check in. Auditing your Current Marketing Message so we can benchmark where you are and where you want to be.
Create a Compelling Brand Script
I will coach you through the StoryBrand™ framework so you can craft repeatable and compelling copy for your products and services
Apply what you've learnt
Depending on the package you chose, using your Brand Script, I will coach you through how to use your script to create a consistent message on a website, in lead magnets or even emails
How does it work?
Session 01: Clarify and Align Your Message (90 Minutes)
Laying the Groundwork to align your message to your customers needs
In this 90-minute session, we’ll begin with a grounding meditation to connect with your ideal customer and the essence of your business. Then, through BrandScript creation, we’ll uncover the core elements of your story, positioning you as the guide and your client as the hero.
We will...
- Connect with and deeply understand your ideal customer’s needs and desires.
- Identify theproblems your customers face through three lenses
- Learn how to position yourself with empathy and authority to earn your customer’s trust.
- Craft the first half of your BrandScript to use across all your messaging.
Session 02: Refine Your Message and Create Your Plan (90 Minutes)
Guiding Your Customers Towards Action
In our second 90-minute session, we’ll finalize the second half of your BrandScript, focusing on calls to action, customer success, and the plan you’ll present to them. You’ll also learn how to clearly outline what’s at stake if your customers don’t take action.
We will...
- Refine your BrandScript through another meditation and review.
- Create a clear plan to guide customers through their journey with you.
- Develop powerful calls to action that move your clients to make decisions.
- Explore success and failure stakes, ensuring your clients understand the value of choosing you.
By the end of this session, you will have a fully completed BrandScript 🥳🥳—a powerful tool that captures your brand’s essence and connects with your ideal customers.
This is the script that will guide all your messaging moving forward, creating clarity and alignment in your business.
Session 03: Controlling Idea & Funnel Strategy (1 Hour)
Align Your Messaging Across All Channels
In this 1-hour session, we’ll begin with a grounding meditation and, if desired, a card pull to guide our theme. As your Business Alignment Strategist, I’ll help you develop a Controlling Idea that ensures all your marketing aligns with your purpose.
We will...
- Learn how to apply your BrandScript across different channels—emails, social media, and more.
- Discover the three phases your customer goes through before choosing to buy from you.
- Create a Controlling Idea that helps you stay focused and aligned, reducing overwhelm in your messaging.
Session 04 & 05: Align and Wireframe Your Website
(2 X 1 hour sessions)
A Step-by-Step Plan to Build a High-Converting Website
This session is split into two 60-minute sessions to help you take everything you’ve created in the BrandScript and apply it to your website’s structure and copy. Through a guided process, we’ll build a website wireframe that aligns with your brand’s message and leads customers seamlessly toward working with you.
We will...
- Structure your homepage and key website sections using the BrandScript.
- Ensure the words and visuals on your website resonate with your ideal customer.
- Craft a high-converting wireframe ready to hand off to a web developer or use for DIY site building.
No more Self-Doubt
When you get your messaging right, your customers get clear about how you can help, they trust you to get then where they need to go and you make more sales.
- You always know what to say in your emails and socials
- You can clearly communicate what you offer
- Your website is not just pretty... it converts
- You confidently create marketing materials with your brand script
- You have more clients than ever before
- You have extra time to spend with your family
Get Started Today
Book A Free Consult
Use my booking calendar to schedule a time to talk. I will walk you through what you can expect in Marketing Magic and Make sure it's for you
Complete Messaging Magic
We'll audit and plan, I'll coach you through the Story Brand framework and be by your side to support you to apply it as you learn how to better connect with your customers
More Customers!
After working together through the Messaging Magic materials, you will have a clear brand script, a fantastic website wireframe and all the ingredients you need to attract more customers.
What is the Investment?
Limited Spots Available…
Clarify and Align your Messaging- Create A Complete Story Brand for your Business
- Create A Completed Story Brand,Brand Script so your whole team knows what to say.
Clarify and Align your Messaging- Create A Complete Story Brand for your Business
- Create A Completed Story Brand,Brand Script so your whole team knows what to say.
- Create Stoybranded Website Copy
- Create a Wireframe (layout) for your website
Clarify and Align your Messaging- Create A Complete Story Brand for your Business
- Create A Completed Story Brand,Brand Scriptv
- Create Stoybranded Website Copy
- Create a Wireframe (layout) for your website
- Either a Lead Magnet or a 6 Email Nuture Campaign
All Prices inlclude GST. Payment Plans available upon request
Questions some of my best clients have asked.
Wondering if this is right for you? Let’s talk it through.
How is this different from other messaging programs?
Most messaging programs give you templates. I give you transformation.
I use the StoryBrand framework as a foundation, but I go far beyond scripts and formulas. I’ll guide you through a process that helps you connect with your voice, your values, and the real impact you want to have.
This is messaging that feels aligned and effective — because it’s built from the inside out.
"I don’t want cookie cutter… this was left field, out-of-the-box, but so effective.”
“Selena didn’t just give me a template. She used tools like visualisation to reconnect me to my deeper core and my deeper why.”
I'm already turning over $200K+ – will this still help me?
Turning over $200K+ is a great milestone — but success at this stage often creates new challenges.
Most of the clients I work with aren’t just looking for more leads — they’re ready to attract higher-quality clients, charge premium prices, and create a message that truly reflects how far they’ve come.
As your business grows, your message has to grow with it. If it doesn’t, you risk sounding like the version of your business from two years ago — not the leader you’ve become.
“My business had grown beautifully. The only problem was that the content on my website was no longer reflecting where I had grown and how my business had developed.”
Sue Giacobbe
Messaging Magic is about realignment. Together, we’ll refine your message so it feels clear, congruent, and capable of carrying your next level of growth — without burning you out in the process.
What results can I expect after completing Messaging Magic?
Your results will depend on the level of Messaging Magic you choose — but across all three options, you’ll gain messaging clarity that feels like you and calls in the right clients.
At a minimum, you’ll walk away with a complete BrandScript that helps you confidently articulate your value. In the higher tiers, we’ll go further — mapping your website wireframes, designing a funnel strategy, and even crafting your lead magnet or nurture emails.
“I feel more confident and happier about sharing my website now. And I feel like it’s more congruent and it’s clear and it’s concise and it speaks to who I am and what I do.”
Sue Giacobbe
Whether you’re just refining your core message or building out your entire funnel, the biggest result is how you’ll feel: clear, confident, and finally in flow with your marketing.
As Kirstie described, “There’s been this beautiful shift of self-trust… it felt like a homecoming into a space of confidence.”
When your message reflects the business you’ve become, everything starts to click — from sales calls to social posts to the way you show up in your brand.
How much time will I need to commit?How much time will I need to commit?
“The amount of time I wasted trying to figure it out on my own… I could’ve had it done honestly like years beforehand.” Kirstie MaddocksWhatever level you choose, Messaging Magic is designed to save you time — giving you focused sessions, expert support, and messaging you can actually use.
What happens after we finish our Messaging Magic sessions?
Once we’ve completed your Messaging Magic sessions, you’ll walk away with exactly what you need — from a refined BrandScript to a strategic wireframe or funnel map (depending on your package). Most clients feel confident and ready to start applying it across their business.
But this work often opens more than just a marketing strategy. It reveals what’s working, what’s misaligned, and what’s been waiting to evolve.
You might uncover blocks around pricing or visibility. You might get clarity on your mission, but feel unsure how to operationalise it. Or you might find yourself ready to rethink systems, team roles, or how you spend your time.
I’m here for all of that. If you’d like ongoing support, you can continue working with me on a retainer basis — for coaching around mindset, operations, visibility, or business alignment.
And if you’re ready to bring in a designer, copywriter, or tech support, I have trusted partners I can refer you to. You don’t have to do it all alone.
This isn’t just a messaging upgrade — it’s a business growth catalyst.
Do I need to prepare anything before our first session?Do I need to prepare anything before our first session?
Nope — you don’t need to prepare anything. Just come as you are.
Our first session is designed to meet you exactly where you’re at. I’ll guide you through a process that draws out what’s already there — we’ll explore your vision, your customer, and your message together.
“I know where I wanted to get to, I just didn’t know the pathway of how to get there.”
Tania Guest
You don’t need a polished pitch — just a willingness to explore. I’ll ask the right questions, offer structure, and hold space for both strategy and intuition to come through.
How quickly will I see results?
Many clients experience breakthroughs in our very first session. As soon as we begin clarifying your message, things start to click — and often, the relief of finally finding the right words shows up right away.
You’ll walk away with usable insights and messaging tools after every session — but the real results unfold as you begin using that message across your business.
Your BrandScript becomes the foundation for your website, socials, email marketing, and even how you brief your team. Some clients even rework their mission statements or use it to align team actions with their big-picture goals.
This is messaging work that reaches deep into your business — and when you implement it, the results can be extraordinary.
It gave me this permission piece to speak into it. I had the language to share with women now… this beautiful evolution came from the way that I could speak into my podcast without any notes, it just kind of flowed out so beautifully and freely.
IAfter we created my BrandScript, I worked with a designer and a social media strategist to bring it to life — and I 10×’d my client base. People finally understood what I do, and how I could help them.
How does the StoryBrand framework fit into Messaging Magic?
I use the StoryBrand framework as our foundation — it’s clear, powerful, and proven. It helps us position your client as the hero, you as the guide, and your business as the bridge between the two.
But Messaging Magic doesn’t stop at storytelling. We take this framework and turn it into a mirror — reflecting the deeper mission, values, and essence of your work. The messaging we build together isn’t just designed to convert. It’s designed to call in the right people and remind you who you are and why your business exists.
This is soul-aligned strategy. The StoryBrand structure keeps us grounded. The intuitive work — the meditations, the word play, the space to sit with what feels right — ensures your message actually feels like you.
It’s this fusion of strategy and self-awareness that creates messaging that moves. Not just customers — but you, too.
Will this help my website convert better?
Yes — clear messaging is the foundation of a high-converting website. A beautiful design won’t convert if the words don’t connect.
Through Messaging Magic, we’ll shape messaging that speaks directly to your ideal clients — helping them feel seen, understood, and ready to take action.
If you choose a package that includes it, we’ll also create a homepage wireframe — a structured, strategic layout that you can pass directly to your web designer. It acts like a blueprint: what to say, where to say it, and why it matters.
I don’t build websites — but I do create the message and structure that makes them work. And if you need help bringing it to life, I have trusted designers and developers I can refer you to.
And it’s not just your website. The messaging we create together will shape how you show up everywhere — on socials, in email marketing, sales conversations, ads, nurture sequences, and more.
This work becomes the golden thread that ties all your marketing together — so you sound like you, no matter where people find you.
Is Messaging Magic right for my business type?
Messaging Magic is ideal for purpose-led business owners — especially service providers — who want messaging that feels true to who they are and actually works across their business.
Many of my clients are turning over $200K+ and know their message hasn’t kept pace with their growth. But you don’t need to be at that level to benefit. In fact, if you’re investing in a website, branding, ads, or content support without clear messaging… you’re probably throwing money away.
Without clear messaging, you’re likely wasting time, money, and momentum.
This process gives you the language and structure to get it right from the beginning — and to scale without having to redo everything later. Messaging Magic saves you time, energy, and costly misalignment.
This isn’t a content template or one-size-fits-all course. It’s personalised, strategic, intuitive work that aligns your message with your mission — and brings every part of your business into focus.
That being said… the best time to start was yesterday 😉 If you’re ready to invest, this work will help you avoid confusion, costly edits, and messaging that doesn’t land.
💡 Don’t see your question here?
I’m always happy to chat. Book a free call