Hi, I'm Selena
I help business owners grow profitable businesses they love
As an Adelaide-based business coach, I help heart-led entrepreneurs grow businesses that feel as good on the inside as they look on the outside. Whether you’re juggling a million moving parts, or you’ve just asked ChatGPT, “how do I grow without burning out?” — you’re in the right place.
Clear Direction
Confident Decisions
Sustainable Growth
I'm the one who walked away from a six-figure business.
I’m Selena Woodward — and a few years ago, I was where you might be now.
From the outside, I’d built what looked like a dream: a six-figure business, a national platform, and thousands of people impacted. But behind the scenes, something didn’t feel right.
I had the numbers… but not the alignment. I had success… but not peace.
Maybe you’ve felt it too — that quiet knowing that something needs to change. That your business might be working on paper, but it’s not working for you.
In 2023, I made the decision to walk away from what I’d built — not because it was failing, but because it no longer fit.
I’d spent too long trapped behind a screen, building systems instead of connections — it cost me more than I realised. I disconnected from the purpose that brought me here in the first place.
That’s when everything shifted.
Now, I help other business owners realign with what truly matters — and build profitable businesses that feel like home.
That’s When Everything Changed... For Good
I stopped building for everyone else — and started designing for alignment.
Now, I help purpose-driven business owners do the same — without the burnout, overthinking, or rebuilding from scratch that I went through.
When we work together, you won’t just learn a better strategy — you’ll build a business that feels like you.
You’ll get clear on your message, your systems, and your mission — and walk away with a simple, soulful strategy that actually works.
You don’t have to lose yourself to grow your business.
You don’t have to follow someone else’s path to success.
Success Means Something Different To Everyone
Building a business isn’t just about achieving success financially…. or ticking the boxes you think you “should” be doing to grow. It’s about discovering what success truly means to you and building a business that embodies that vision, giving you the clarity, freedom, and excitement that comes from being fully aligned with your purpose.
What you get
As a certified Business Made Simple coach, I’ll help you streamline your operations, clarify your messaging, align your offers, and manage your cash flow — so your business runs with more ease and intention.
How you Feel
When strategy meets self-awareness, something powerful happens.
As you tune into your
intuition
and grow in
self-awareness,
you’ll see that soul and strategy belong together.
You’ll feel
clear,
confident,
and
aligned
with how you want to grow.
What it Means
You’ll finally know what to say no to. No more second-guessing or chasing shiny things. You’ll trust your path, focus your energy, and build a business that serves both you and the people you care about.
Business Strategy +
Self-Awareness =
Aligned Success
What’s Your Next Step Towards Aligned Growth?
Whether you’re ready to refine your message or reconnect with your mission, here’s where to begin
Get Clear & Attract Aligned Clients
Not sure how to put your magic into words?
Let’s fix that.
- Take the free quiz to discover your message type.
- Download the Messaging Formula to simplify your content and attract aligned clients.
Reconnect With Your Vision
Not sure where to focus next?
Let’s pause and tune back into what matters.
- Listen to the free guided meditation to reconnect with your vision.
- Join the Business Growth Circle for support, clarity, and connection.
The Inner Blueprint I Bring to Our Work
A little more about my energetic wiring — so you know what kind of magic you’re working with ✨
Human Design
3/5 Manifesting Generator
Astrology
Sun: Cancer, Moon: Libra
Enneagram
Type 2 - Considerate Helper
Trusted by Business Owners in Adelaide and Beyond
From Self-Doubt to Self-Belief — A Business That Feels Like Me Again
I knew my website and marketing message needed attention, but I had lost confidence and motivation. Selena skillfully helped me to clarify my message and services in a way that finally felt true to me.
Her wisdom around all things marketing transformed the look and feel of my website — and gave me the hope and clarity I needed to start attracting the right clients again.
Throughout our sessions, I felt supported and relieved. I can’t wait to work with Selena again for even more inspiration and growth.
From Scattered to Scaling — Over 40 Clients a Month!
Before working with Selena, my messaging felt scattered and overwhelming. I knew I had something powerful to offer, but I struggled to say it clearly.
Selena helped me uncover the heart of my business and shape it into words that truly connect.
Since working with Selena, I’ve
10x’d my client base.
With a clear brand script in hand, I’ve been able to confidently collaborate with my
web designer and social media manager — and everything just flows now.
This is the new way to grow your business.
You don’t need to burn out to build something brilliant. You don’t need to force your message into someone else’s formula.
I believe that your business should feel like home — calm, clear, profitable, and true to who you are.
That’s why I bring both strategy and soul to the table — helping you align your message, simplify your systems, and grow sustainably.